PapScreen Victoria's media campaigns have led to an increase in the number of Pap tests during the campaign period.
Ladies, this could save your life (2016)
Women from diverse cultural and linguistic backgrounds are thought to be less likely to have regular Pap tests. Facing a multitude of barriers, many newly-arrived women are not informed about cervical cancer and are unaware of how to navigate the health system in Australia.
PapScreen's 2016 multicultural campaign focused on the life-saving message that regular Pap tests save lives, featuring real women from the Vietnamese and Hindi communities in Victoria.
These videos were part of a larger multicultural campaign in seven languages. Find information in your language
Sophie (digital campaign, 2012)
A new digital campaign was launched in September 2014, taking cervical cancer prevention to a new level by showing what really happens during a Pap test.
With more than 40 per cent of young women not having regular Pap tests, a quirky video aims to relieve some of the fear and anxiety that surrounds the cervical screening test. The video follows Sophie's journey of having a Pap test, confronted by the usual dilemmas, such as whether to shave 'down there' and which underwear to wear. Sophie gives herself pep talks to psych herself up for the main event.
It doesn't have to be like this (digital campaign, 2013)
Most women don't realise that cervical cancer is almost always caused by HPV, a very common sexually transmitted infection spread through genital skin contact. All women who have ever had genital skin contact with another person are at risk of HPV and therefore of cervical cancer. This includes women who have had the HPV vaccine, women who only practice safe sex, and women who have had the same partner for a long time.
Our digital campaign, launched in September 2012, aimed to inform women that if they'd ever had sex, they needed regular Pap tests. The campaign revolves around a short video depicting an intimate scene between a couple that is dramatically interrupted by the woman's flashing 'anti-cervical cancer underwear'.
Peace of Mind (TV campaign, 2010)
In 2009, PapScreen Victoria launched a new mass media advertising campaign 'Peace of Mind', designed to encourage younger women in particular to engage with the screening program, and take action to book a Pap test every two years.
The campaign acknowledges that Pap tests can be awkward, but emphasises that women can have the peace of mind that comes from knowing they are doing everything possible to protect themselves from cervical cancer.
Don't Just Sit There (TV campaign, 2004)
In response to a decline in Victorian Pap tests numbers PapScreen Victoria ran statewide media campaigns in 2004, 2005 and 2007 featuring the 'Don't Just Sit There' public service announcement.
'Don't Just Sit There' encourages women to stop putting off their Pap tests and to make an appointment with their GP or community health centre. The campaign is primarily aimed at under-screened women over the age of 40, as the risk of cervical cancer increases with age. However the cervical screening messages are designed to reach all women, aged between 18 and 70, who have not had a Pap test within the last 2 years.
The PSA features a number of women sitting in a variety of situations, with the final woman sitting in a doctor's waiting room getting up for her Pap test appointment.