Campaign media kit
PapScreen Victoria's new Peace of mind campaign will run across Victoria from 22 August-31 October 2010 on TV, radio and online and in cinemas and gyms.
PapScreen Victoria have put together this campaign media kit, so clinics can encourage overdue local women and patients to book Pap tests.
Tips for getting media coverage and placing adverts
Advice on how to use the template advert and media release below.
Media release template
Use this media release to help you get coverage in your local papers.
Statistics by Department of Health region and Local Government Area
Use these statistics to insert your local screening stats into the media release template above.
PapScreen Victoria logo
Use this logo to insert into the media release template above, if your clinic does not have its own logo or electronic letterhead. Right click on the link and select 'save target as' to save the logo as a jpg.
Advert template - sample
This is a sample advert designed so clinics can advertise in their local papers if they wish. Use the artwork files below to insert your clinic details.
Clinics receiving Clinic Extension Grants should use the advert that has been emailed to them, unless the size is unsuitable for your local paper. If this is the case, follow the instructions below.
Advert template - artwork files
1. To insert your clinic details, right click the link and select 'save target as'.
2. Send the saved InDesign (CS4) file to your chosen newspaper or your graphic designer.
3. Ask them to:
- Insert your clinic details
- Re-size the advert if necessary according to your chosen newspaper's specifications
- Create print-ready artwork to send to the newspaper
A3 campaign poster
All Victorian Pap test providers should receive an A3 campaign poster for their waiting room in early August, and an order form.
Clinics may order a further 2 free copies of the poster via papscreen.org.au or their order form.
Should you wish to print further copies at cost to your clinic, click the main link above then 'file > save as' to save a copy. Send this print-ready pdf to a printer. Suggested specifications for the printer are:
- A3
- Full colour
- Single-sided
- 170gsm gloss art stock
Postcard
All Victorian Pap test providers should receive a sample campaign postcard in early August. The postcard allows clinics to insert their contact details on the postcard using a stamp or sticker, before sending it out to overdue patients.
Use the order form or visit papscreen.org.au if you want to order limited free supplies of the postcard to send to patients.
Should you wish to print further copies at cost to your clinic, click the main link above then 'file > save as' to save a copy.
Send this print-ready pdf to a printer. Suggested specifications for the printer are:
- DL
- Full colour
- Double-sided
- 300gsm gloss art stock
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Case study: Sue
I work at the Well Women's Clinic at the Royal Women's Hospital in Parkville.
I trained to be a Pap test provider because I understood women wanted a female practitioner.
